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VIDEO: WE OPEN ON AN OLD STORYBOOK.THE BOOK COVER OPENS TO THE FIRST PAGE AND WE SEE A MAGICAL FOREST DRAWING. THE IMAGE BEGINS TO MOVE AS WE ZOOM IN AND SWITCH TO LIVE ACTION.
VO: Once upon a time...
VIDEO: WE SEE FLO EMERGE FROM THE FOREST. SHE NOTICES A COTTAGE UP AHEAD AND WALKS TOWARDS IT.
VO: ...an insurance clerk stumbled upon a cottage.
VIDEO: FLO KNOCKS ON THE COTTAGE DOOR AND THE DOOR CREAKS OPEN. SITTING ON THE KITCHEN TABLE ARE THREE INSURANCE POLICIES. FLO CAN'T STOP HERSELF FROM PEEKING.
VO: No one was at home. But on the kitchen table sat three insurance policies.
VIDEO: FLO CHECKS OUT THE FIRST BOX. IT'S REALLY BIG.
VO: The first had lots of coverage.
VIDEO: FLO MOVES ONTO THE SECOND BOX. IT'S REALLY SMALL.
VO: The second, only a little.
VIDEO: FLO THEN MOVES ONTO THE THIRD BOX.
VO: But the third was...
VIDEO: FLO PICKS THE THIRD BOX UP. IT FEELS PERFECT.
FLO: ...just right...
VIDEO: JUST THEN FLO NOTICES THAT THREE BEARS SIT IN THE FAMILY ROOM NEARBY. THEY ARE STARING AT HER.
BEAR: Hi, ya we love visitors. That's why we moved to a secluded house in the middle of the wilderness.
VIDEO: FLO IS SHOCKED AND DOESN'T KNOW WHAT TO DO.
VO: Just the right coverage. At just the right price.
VIDEO: WE FREEZE FRAME ON THE LAST SCENE AND ZOOM OUT AS THE PAGE TURNS, REVEALING THE PROGRESSIVE LOGO ON THE LAST PAGE OF THE BOOK.
VO: The Coverage Checker from Progressive.