Meet the Policy
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VIDEO: WE OPEN IN A MASCULINE STUDY. WE HEAR A VOICE FROM OFF CAMERA. THE CAMERA PANS TO SEE A PROGRESSIVE INSURANCE AUTO BOX. HE IS ON A PLATFORM AND A TAILOR IS FITTING HIM FOR A TUXEDO. IN THE BACKGROUND, ONE OF OUR COMMERCIALS IS PLAYING ON A TV.
PGR: Hey, it's me, Progressive Insurance. You know from our 4,000 television commercials. Yup, there I am with Flo.
VIDEO: UNSURE HOW TO FIT THIS GUY'S TUX, THE TAILOR REACHES UNDER THE BOX TO MEASURE HIM.
PGR: Woah, Watch it. Anywho, 3 million people switched to me last year – saving an average of $475. Yeah, I'm kind of a big deal.
VIDEO: WE CUT TO THE BOX IN A STEAM ROOM, A LITTLE TOWEL WRAPPED AROUND HALF OF HIM. AS HE TALKS, THE TOWEL SLIPS A LITTLE. HE SIGHS CONTENTEDLY.
PGR: Ahh. It feels good to help people save, with great discounts like Safe Driver, Multi-car, and Multi-Policy.
VIDEO: WE CUT TO HIM TO HIM WORKING OUT WITH HIS TRAINER.
PGR: 731…732… You want my number, don't you? Call 1-800-PROGRESSIVE right now. Or, visit Progressive.com for an extra $50 online savings.
PGR: (TO HIS TRAINER) Thirsty? Cause I got a six-pack right here.
VIDEO: WE CUT IN TO A TIGHT SHOT OF THE BOX'S "ABS" – AS HE FLEXES WE SEE A CARDBOARD SIX PACK APPEAR.
VIDEO: CUT TO THE INSURANCE BOX FACE DOWN ON A MASSAGE TABLE. A MASSEUSE IS BANGING THE BACK OF THE BOX.
PGR: Ohhhh yeahhh... You don't even have to wait for your policy to expire to switch. (TO THE MASSEUSE) Oh, Svetlana that's so good.
VIDEO: BUTLER PUTS HIS DRINK IN A CUP FLOAT BESIDE HIM.
PGR: And, with every policy you get great service. Down the hiz-atch.
VIDEO: AS HE SPEAKS TO US, PGR WRIGGLES AND STRETCHES TO REACH THE DRINK. AND SIPS LOUDLY.
PGR: So call me today. You'll be glad you did.
VIDEO: WE CUT TO HIM AT THE END OF HIS DIVING BOARD. HE'S BOUNCING ON THE END AS HE YELLS.
PGR: (AS HE JUMPS) Cannonbox!