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VIDEO: OPEN ON MAN IN HIS HOME ON HIS LAPTOP. ACROSS THE ROOM, HIS DAUGHTER LISTENS TO MUSIC WHILE HIS DOG LAYS ON HER LAP. HIS WIFE POKES HER HEAD IN FROM THE NEXT ROOM.
WIFE: You have time to shop for car insurance today?
VIDEO: HE CLICKS HIS MOUSE. HIS HOUSE BEGINS CHANGING INTO THE SUPERSTORE. CUT BACK TO THE WIFE AND NOW HER OUTFIT, HAIR AND MAKE UP ARE STARTING TO LOOK LIKE FLO.
WIFE: I heard about Progressive's Name Your Price tool. I guess you can tell them how much you want to pay...and it gives you a range of options to choose from.
VIDEO: THE MAN LOOKS AROUND, CONFUSED. NOW MORE THINGS ARE STARTING TO CHANGE. HIS BOOK SHELF IS FULL OF 24/7 AND AUTO BOXES. HIS DOG CHANGES COMPLETELY TO WHITE.
MAN: I'm looking at it right now.
VIDEO: WE SEE A CHINA CABINET TURN INTO THE NAME YOUR PRICE TOOL DISPLAY. WE SEE A TV REMOTE ON THE COFFEE TABLE BECOME A NAME YOUR PRICE TOOL. THE COUNTER BECOMES THE CHECKOUT COUNTER OF THE SUPERSTORE.
WIFE: Oh, yeah?
VIDEO: WE CUT BACK TO THE MAN WHO IS JOINED ON THE COUCH BY THE RIVALS.
RIVAL: What's the guest room situation?
VO: The Name Your Price Tool. Making the world a little more Progressive.