History
Driving the future of insurance for you has been our mantra since we opened our doors in 1937. Together, we have come a long way.
Have a look at some of the Mile Markers we’ve passed throughout the years.
1937Pioneering drive-in claims service and a monthly premium payment option to make insurance more affordable for all car owners |
1956Introducing a Safe Driver Merit Plan that extended low rates to accident-free drivers |
1957Creating the nonstandard auto insurance segment to serve a consumer group neglected by other insurers |
1974Turning an impulse to buy art for a new headquarters' building into a nationally recognized, company-owned contemporary art collection (Inaugural Artwork: Robert Rauschenberg’s Yellow Body) |
1986Starting a physician-managed holistic health services program for employees |
1987Developing Progressive’s Core Values based on past experiences and to guide us into the future: Integrity, Golden Rule, Objectives, Excellence, and Profit |
1990Setting a new industry standard: Immediate Response claims service, promising customers and claimants 24/7 service designed to exceed expectations |
1993Pioneering today’s industry practice of sharing competitors’ rates with consumers to allow you to compare offerings for yourself |
1995Establishing the first U.S. auto insurance Web site to help you purchase and service insurance policies online |
2001Reporting financial results monthly to openly communicate our results. We believe that we continue to be the only publicly held company who does so |
2003Introducing concierge claims service: the first insurer to manage the entire vehicle repair process, making it easier and convenient for customers and claimants |
2005Scrapping 5,000+ contaminated insured vehicles that were total losses due to flood damage from Hurricane Katrina because we didn’t want them re-sold to consumers or our people working around them |
2006Being the first company to use the same profit/growth methodology for shareholder cash dividend payments as our employee variable pay program |
2007Introducing Pet Injury coverage for cats and dogs as part of a customer’s Collision coverage |
2008Partnering with the X PRIZE Foundation on the Progressive Insurance Automotive X PRIZE, a worldwide $10 million team challenge to create super fuel-efficient vehicles |
2008Offering Name Your Price®, an online consumer tool to customize your coverage needs based on how much you wish to pay for car insurance |
2010Introducing Snapshot®, which lets you get a personalized rate based on how you actually drive. The better you drive, the less you pay. |
2011Delivering social media content and mobile applications that keep customers and others actively engaged with us, including the 3.5 million friends on Flo's Facebook page. |



