History

Driving the future of insurance for you has been our mantra since we opened our doors in 1937. Together, we have come a long way.

Have a look at some of the Mile Markers we’ve passed throughout the years.

1937

Pioneering drive-in claims service and a monthly premium payment option to make insurance more affordable for all car owners

1956

Introducing a Safe Driver Merit Plan that extended low rates to accident-free drivers

1957

Creating the nonstandard auto insurance segment to serve a consumer group neglected by other insurers

1974

Turning an impulse to buy art for a new headquarters' building into a nationally recognized, company-owned contemporary art collection (Inaugural Artwork: Robert Rauschenberg’s Yellow Body)

1986

Starting a physician-managed holistic health services program for employees

1987

Developing Progressive’s Core Values based on past experiences and to guide us into the future: Integrity, Golden Rule, Objectives, Excellence, and Profit

1990

Setting a new industry standard: Immediate Response claims service, promising customers and claimants 24/7 service designed to exceed expectations

1993

Pioneering today’s industry practice of sharing competitors’ rates with consumers to allow you to compare offerings for yourself

1995

Establishing the first U.S. auto insurance Web site to help you purchase and service insurance policies online

2001

Reporting financial results monthly to openly communicate our results. We believe that we continue to be the only publicly held company who does so

2003

Introducing concierge claims service: the first insurer to manage the entire vehicle repair process, making it easier and convenient for customers and claimants

2005

Scrapping 5,000+ contaminated insured vehicles that were total losses due to flood damage from Hurricane Katrina because we didn’t want them re-sold to consumers or our people working around them

2006

Being the first company to use the same profit/growth methodology for shareholder cash dividend payments as our employee variable pay program

2007

Introducing Pet Injury coverage for cats and dogs as part of a customer’s Collision coverage

2008

Partnering with the X PRIZE Foundation on the Progressive Insurance Automotive X PRIZE, a worldwide $10 million team challenge to create super fuel-efficient vehicles

2008

Offering Name Your Price®, an online consumer tool to customize your coverage needs based on how much you wish to pay for car insurance

2010

Introducing Snapshot®, which lets you get a personalized rate based on how you actually drive. The better you drive, the less you pay.

2011

Delivering social media content and mobile applications that keep customers and others actively engaged with us, including the 3.5 million friends on Flo's Facebook page.