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Deal breakers

A decade ago, new car buyers would visit a dealership an average of five times—kicking the tires, looking under the hood, going for test drives, etc.—before buying.

But 10 years of Internet influence have driven that number down to 1.6 visits per new car purchase, with a lot of prep time researching cars online, according to McKinsey & Co., the global management and research firm.

While car buyers still cite maintenance issues like high mileage, too many repairs and the age of their existing vehicle among the top 10 reasons for car shopping, another factor sneaks in there: boredom, or wanting something new, is second on the list. “Not really sure” is reason number 6, according to Car & Driver magazine.

What are they looking for?car buying deal breakers