Progressive sent us to the Hershey RV Show in Hershey, Pennsylvania to report on what is new and exciting in the RV industry for 2017, and we had a blast touring every nook and cranny of the event. After walking for miles, looking at hundreds of RVs, and chatting with dozens of shoppers, we have some thoughts about what is ahead for RV shoppers. Here are our four big takeaways from the show…
1. The Europeans are coming.
Hymer is Europe’s largest RV manufacturer, and they made a splash with the introduction of the Class B Aktiv. They also created waves by displaying the Touring, available stateside in Spring 2017. These campers are smaller, lighter, and more affordable than many other units, and time will tell if the European design sensibility will translate in America. We also noticed that technology and RV components from European companies are becoming more prevalent in American models.
2. Linear lines are just around the corner.
RV manufacturers need to stop calling this design trend ‘retro’ or ‘vintage’. Linear lines are not a flash to the past; they are modern and on point. Luckily, manufacturers are finally letting go of some of their swishes and swirls, and we are seeing an emerging trend in linear exterior graphics. Every major manufacturer has at least one released model that demonstrates this change, and we think that the trend will grow exponentially over the next two years.
3. There is something for everyone.
Looking at the 2017 lineup of Class As, Class Cs, Class Bs, and travel trailers, there is a dizzying array of options available for the RV shopper. The whole idea that everything looks the same might be a common refrain, but it is simply not true. No matter what your lifestyle, family size, and budget, there is an RV for you…and if you can’t find it, you’re not looking hard enough.
4. RV shoppers should expect to customize their rig.
RV consumers have been complaining for a while now that RV interiors all look the same. But the more we talk to manufacturers, the more we hear that they have to design for the masses in order to make sales. Shoppers who are looking for interiors that match their own personal design aesthetic need to have a shift of perspective and be willing to add customized touches on their own. You organize and accent your sticks and bricks home, and should expect to do the same with an RV.
If the Hershey RV Show is any indication, this is going to be a banner year for the RV industry and the RV consumer. We can’t wait to spot some of these great new designs and floor plans at the campground. See you there!