Editorial standards for Progressive Answers

Progressive Answers provides clear, accurate answers to your insurance-related questions. Each published article follows rigorous editorial guidelines focused on accuracy, clarity, and value. Find out why you can trust Progressive to break down insurance into simple terms that can help guide your next steps.

Why you can trust Progressive

Progressive's commitment to our core values and corporate responsibility drives our insurance education efforts. We strive to provide helpful information that empowers you and contributes to a better future. Learn more about Progressive.

With more than 35 million customers and an A+ rating from A.M. Best for all Progressive personal lines companies, customers have trusted us as their insurer since 1937. We're the #1 insurance company for personal and commercial auto insurance (combined),* motorcycle insurance, and boat insurance, among other industry-leading rankings.

Answers editorial principles

In alignment with our core values of integrity and excellence, all Progressive Answers content goes through a rigorous process of research, writing, fact-checking, and quality assurance. The information you get here is thoroughly researched by experts and broken down into simple terms. Our in-house content, product, and legal teams follow these editorial principles when writing and reviewing Answers articles:

  • Accurate

    While every insurance policy is unique, we objectively research each topic to accurately and thoroughly explain how insurance generally works at Progressive — and how it might work differently with other insurers.

  • Clear

    Insurance can feel overwhelming if you don't know the basics. We define the must-know terms using simple language and help you confidently weigh your options.

  • Helpful

    Insurance is often unique depending on your circumstances and policy — helpful insurance content equips you to determine what's best for your situation. Our articles help you ask the right questions and take the next step that's right for you.

  • People-first

    Humans write, fact-check, and review each article. The answers we provide are only as valuable as the research and experience that go into them. You can trust that the information you find here comes from true industry experts.

Content creation process

Our team of insurance writers researches policy types, coverages, discounts, and more, and they translate the most important information into terms that are easy to understand. They own the content creation process from draft to publish, ensuring each piece meets our rigorous standards.


Much of our insurance research starts at the source — by reviewing first-party coverage guidelines and consulting with internal experts and legal teams. We also reference government entities, third-party organizations, and industry leaders in insurance data, including but not limited to:

When we use an external source, we link to it so you can see the information first-hand. We review our sources for validity before publication and when updating information.

Fact-checking and verification

Product information accuracy

Articles that discuss insurance are reviewed and fact-checked by the relevant product development, product management, and research and development teams. These teams are responsible for researching, managing, and developing Progressive's products — in other words, they're first-hand authorities on insurance. They cross-check an article's information with Progressive's actual coverages and practices for accuracy.

Legal accuracy

From coverage descriptions to savings information, our team of corporate attorneys review all Answers content for accuracy. If applicable, they cross-check the content with Progressive's policy guidelines and substantiated marketing claims. They also review the validity of external sources and links.

Note: Some Answers content covers topics closely related to buying or updating your insurance, like buying a car or home. We research these topics thoroughly using trusted third-party sources and regularly check for updates. While we present relevant facts and connect you with external sources, we recommend that you consult a financial advisor for financial decisions.

Updates and corrections

Answers insurance content is reviewed regularly for relevance and accuracy, and updates follow the same rigorous fact-checking process as new content. A dedicated marketing research team reviews any claim made about insurance costs, savings, quotes, and more, and those claims are checked for accuracy annually (if not more often). Updates to information are published as soon as they're available and approved.

About us

Our insurance copywriters

Our in-house insurance content team specializes in translating complicated insurance information into simple terms. Our writing team concentrates on articles for specific insurance products — from vehicle and property insurance to life and pet insurance. Each writer is dedicated to writing and updating articles within their product line, working closely with our internal experts and legal teams.


Progressive.com is ranked as the #1 website by Keynova Group's Online Insurance Scorecard. Keynova Group is the trusted independent source for ranking the digital services of financial businesses. Every six months, Keynova releases its Online Insurance Scorecard winners. The Scorecard ranks the websites of the leading property and casualty firms in the U.S. consumer market based on more than 300 objective factors, including educational content. In the history of this ranking, launched in 2001, Progressive's desktop website has won first place 37 times.