What is life insurance?

Life insurance is essentially a contract between you and your insurance company. You can pay monthly or annually for a policy, and if you pass away, your insurance company gives your designated beneficiaries a lump-sum payment. Most people designate their families as their beneficiaries, but you may be able to choose others. You can choose how big of a payment you want, and if you want your policy to last your entire lifetime or for a set number of years (usually five – 30).

How does life insurance work?

You can get life insurance online or through an agent. When you get a quote, the insurance company will ask some basic questions about you, your health, pre-existing conditions, etc. You'll have some flexibility choosing how long your policy lasts, the payout amount, etc., and then you'll add your beneficiaries. Then, how your life insurance policy works is pretty simple. If you pass away, your company will automatically give your payout amount to your beneficiaries (in one lump sum).

Some life insurance policies last your entire lifetime. That means your beneficiaries will receive the payout amount when you die no matter how old you are (as long as you keep your policy active by paying your premium). Other types only last for a set time frame. For example, if you pick a 30-year policy, and you pass away after the 30 years, your family will NOT get a payout. Usually these types are more affordable, so it's a trade-off.

You may also need a medical exam to start your policy. See more details on no medical exam life insurance

You'll have some flexibility choosing how long your policy lasts, the payout amount, etc.

How to get life insurance


We'll ask questions, then you'll choose your payment amount, term length, etc.

Call a rep

You'll speak with a licensed representative who will guide you through everything.

Through an agent

We can connect you with a licensed, independent life insurance agent near you.

Different kinds of life insurance policies

There are three main types. See more on the different types of life insurance.

Term life

Term life is the most affordable option and only lasts for a set number of years (five – 30 years). If you pass away after the term number you select, your beneficiaries will not get the payout. Many people get term life to pay off something specific, such as a mortgage, children's college costs, etc.

See more on term life insurance.

Permanent life

Permanent life lasts your entire lifetime and pays out no matter what age you are when you pass away, if you keep paying your premium. There are a few different types of permanent life that may allow you to withdraw funds early, change your payout amount over time, etc. Many get permanent life if they want to leave an inheritance.

See more on permanent life insurance.

Final expense

Final expense is more affordable than permanent life. It's designed for end-of-life expenses, such as funeral and burial costs, medical bills, credit card debt, etc. Many people get final expense if their finances are typically in order, but they're worried about paying off bills or burdening family members with funeral costs.

See more on final expense life insurance.

When most people buy life insurance

Many people choose to buy life insurance when they have kids or take out a mortgage. But any time your financial (in particular, your future financial) needs change, it's best to consider it. Consider the following factors to help you decide how long your policy should last and how much you may need.

  • Mortgage pay off: Think about how many years of mortgage payments you have left. It's best to get a policy for at least that number of years and amount left on your mortgage.
  • Children at home: How long could it be before your kids will be on their own? What is the total cost to support them?
  • Children's college costs: Public or private schooling? College? And, for how long? Think about how long it will be until your last child completes college and the total cost.
  • Partner who relies on your income: You may want a policy that offers a financial means for your loved one to maintain your current lifestyle—or a comparable one. So, think about their total expenses until retirement.
  • Inheritance: If you want to leave an inheritance, then you may want a policy that lasts for the remainder of your life (a permanent life insurance policy).
  • Funeral expenses: If you only need to cover funeral and burial costs, you can simply get a final expense life policy. Final expense is usually more affordable than other types and can last for a set number of years or your lifetime.

Explore more details on how much life insurance you need. Or, simply get a life insurance quote online to compare prices. Then, talk to an expert agent, ask questions, and be confident you're choosing the right policy for you.

Life insurance with pre-existing conditions

Many people have some type of pre-existing condition (diabetes, elevated cholesterol, blood pressure issues, etc.). These conditions do not automatically disqualify you from life insurance. Each life insurance company may evaluate these conditions differently when assessing a person's health risk.

Here are some questions insurers might ask about your condition to help determine if they want to offer you life insurance and your price.

  • Is your condition under control?
  • Do you take medication to manage your condition?
  • Do you see your doctor regularly?
  • Have you had a recent health issue that caused you to see a doctor, have additional testing, or go for treatment?

Why it's important to disclose pre-existing conditions

It's understandable to have concerns about sharing your medical history. But, sharing this info is the best way to secure and maintain the appropriate coverage for you. Also, if you don't honestly share your pre-existing conditions, you could be at risk for your insurer cancelling your policy because of inaccurate data in your application.

What impacts your life insurance price

Age and sex are two of the biggest factors that affect life insurance rates, but there are also several other things that insurers consider when determining your rate. For instance, if you have a job or hobby that is considered risky, you may pay more to offset the risk of insuring you. Other common factors include your overall health, financial history, and whether you use tobacco products.

Learn more about the cost of life insurance and what impacts your rate.

Need an expert to walk you through all the details? Simply get a life insurance quote online to compare prices. Then, talk to an expert agent, ask questions, and be confident that you can make an informed decision.