Insuring a Better Future

Insuring a Better future

We educate customers on insurance choices and safe driving behaviors. We teach science, technology, engineering and math skills using insurance concepts.

Claims Report
May and June are top months for total auto claims, partly due to hail season, per Progressive’s “2014 Year in Claims” report.

Using big data to promote safe roads and waterways

Progressive’s vision is to reduce the human trauma and economic costs associated with auto accidents. We also have a track record of finding helpful ways to share information.

Those factors combined to inspire our “2014 Year in Claims” report. The report was a first for Progressive.

We aimed to provide people with understandable claims data they could use to prevent accidents, thefts and damage.

So, we dug deeply into our 2014 databases for car, motorcycle, boat and commercial lines claims. We broke down the top claims and most interesting findings for each. We then published that information in a series of easy-to-read, easy-to-use, and easy-to-learn-from infographics.

Empowering with information

Through the infographics, drivers can learn, for instance, the safest days to drive (weekends). They can learn the most frequent car accidents (rear-end collisions … so mind your following distance). And, they can learn the most likely day of the week for a car to be stolen (Saturday).

Additional infographics offer insight into motorcycle, boat and commercial auto claims.

"The goal of this report is to empower people with information so they can avoid accidents, thefts and damage," says Mike Sieger, claims president at Progressive. "For example, when people see that intersection claims are high on the list they may decide that running that red light isn't worth the time you save. We hope consumers can use this data to their advantage when they're on the road or on the water."

Making a difference for safety

Providing excellent claims service is critical. Preventing claims in the first place—and the incidents that prompt them—is perhaps an even bigger opportunity.

Check out the full report.


Attendees at this career development workshop hosted by Progressive learn how to market their skills online via Linked In.

Working inside and out to help diverse job seekers

We embrace and promote diversity—and align with our Core Values—by valuing the differences our employees bring to work every day.

Those differences strengthen our brand. They help us connect with our customers. They help us be a growing and profitable company.

In 2014, the Key Market Team (KMT), a branch of our Talent Advisor Group (TAG), launched a companywide initiative to engage diverse talent within the African-American and Hispanic communities. The initiative focused on Cleveland, Austin and Tampa, where we have large employee populations.

The TAG’s campaign focus was simple: build relationships within local communities, promote our brand in targeted markets and educate hiring managers on diversity.

Building trust within our communities

A main goal was to develop a pipeline to good talent. So members of our Sourcing Centers of Excellence (SCE) and KMT teams partnered with community leaders, schools, and such groups as the Young Latinos Network, Society of Urban Professionals, the Black Data Processing Association and the Urban League of Greater Cleveland.

The teams offered community and virtual workshops focused on important skills like writing resumes, interviewing, and social networking for professional development. KMT members also provided career coaching and mock interviews.

“These workshops were great opportunities to help people learn the skills they need to land a good job, develop relationships and build trust within the communities,” says Melissa Smith, a Progressive senior talent search specialist. “Trust is so important.”

Educating and promoting diversity within

Another important goal was to build Progressive managers’ abilities to recognize different values and customs, and get more out of diverse teams.

During Hispanic Heritage Month, our Hispanic SCE created an internal education series on the nuances of being Hispanic. The series was shared with hiring managers, and featured key aspects of the Hispanic culture that are important to recognize when interviewing job candidates.

Our African-American SCE distributed weekly emails during Black History month. The emails covered topics like unemployment myths, career development in the science, technology, engineering and math (STEM) fields and communication in the workplace. They provided valuable information to help hiring managers overcome biases and stereotypes.

“Our teams serve as resources to help develop long-term recruiting relationships in key markets and provide career development advice, coaching and insight to help people land their dream jobs,” says Tony Elliott, an associate manager of recruiting at Progressive. “We have a passion to hire and retain the best diverse talent that we can.”


Shockbox helmet sensors help parents and coaches gauge a player’s concussion risk.

Spotlighting people making progress

Through our Apron Project, we celebrate those finding unexpected solutions to some big challenges.

In 2014, we aimed the Apron Project spotlight at a small Ottawa, Canada-based company that’s addressing the issue of concussions in youth sports—literally.

Called Impakt Protective, the company has developed a way to help parents and coaches gauge a player’s concussion risk. It’s called the Shockbox® helmet sensor.

Addressing head injuries … head on

Participation in contact sports is as popular as ever. More than a million children played high school football in 2013-2014, for instance, according to a recent article in Forbes.

And yet, there’s a growing concern—the risk of players suffering serious head injuries and concussions. This concern stretches from parents of those involved in the sport at an early age to seasoned professionals. The 2015 NFL off-season saw several players retire in their prime, out of concern for their long-term health.

How Shockbox works

The wireless Shockbox sensor fits inside an athlete’s helmet. It tracks the force and number of all head impacts, the direction of the hit and how the head rotates.

Then, it feeds that data via Bluetooth to an app on the coach’s or parent’s smartphone. The app assesses impact severity and gives an alert if the player has experienced a hit hard enough to cause a concussion. It all happens in real time.

Progress is: playing smart

Shockbox is changing contact sports in a positive way by putting data in the hands of those who need it most. It’s an innovative idea that some high school and college teams are starting to adopt.

To help further support and promote the company’s efforts, we joined with TakePart. Together, we ran a contest to award 10 high school football teams across the country with Shockbox sensor starter kits.

Mike Orsillo, football coach for Forsyth Country Day School, describes what being a contest winner meant to his team. “We’ve always been proactive about protecting our players from concussions and head injuries—it’s one of our jobs as coaches and trainers on the sidelines. But, it’s difficult to tell from a distance how powerful each hit is. The sensors have made it much easier for us to effectively evaluate our players so we know when it might be dangerous to let them stay on the field.”

Mike adds, “The real danger of concussions is when the first hit goes undetected, and a player gets a second (or third). That’s how permanent damage can happen. These devices really help with that.”

Learn more about the Apron Project

Through our Apron Project, we support innovation in all of its forms and celebrate the people who inspire us all by making things better. Learn more about Shockbox and other Progressive Apron Project stories.


Drive Safe Today Day
Drive Safe Today Day promoted safer driving practices, like holding your hands on the wheel at 9 and 3 instead of 10 and 2.

Making a pledge for safer highways

Driving safety tip: Experts recommend gripping the steering wheel in the “9 o’clock and 3 o’clock” position, not “10 and 2.” If you started driving before the advent of airbags, this might not be what you learned.

Why, you ask? Because “10 and 2” leaves your hands vulnerable to injury if the airbag deploys. This little kernel of safe-driving insight was the “hook” for our Drive Safe Today Day in 2014.

Educating around safer driving practices

Held on September 3, (a nod to 9 and 3), Drive Safe Today Day was a marketing and safety campaign. Through it, we flexed some of our marketing muscle to educate people on safer driving practices. And, we engaged people to make positive changes on the road.

The core of the campaign was our launch of the Drive Safe Today Day website.

The site includes background on Drive Safe Today Day, high-level results, safe-driving tips, and an electronic pledge drivers can make to follow safer driving practices.

Social media posts and emails to Progressive customers drove traffic to the site. We posted an article on our news website as well, explaining the reasoning behind the “9 and 3” recommendation.

We also published a Progressive-sponsored survey of driving practices. (Interestingly, 77 percent of respondents did not know they should grip the wheel at “9 and 3.”) Results of that survey appear in an interactive map on our news site, where readers can view survey results from their region.

Tapping into something people feel strongly about

More than 18,000 drivers took the pledge. Based on the success of the campaign, look for Drive Safe Today Day to return in 2015.

“Not only were we able to inform people about the new “9 and 3” guideline through the Drive Safe Today Day campaign, we made an impact on the issue of safer driving,” says Nader Ali-Hassan, Progressive director of digital marketing. “I’m proud to work for a company trying to make driving safer. We clearly tapped into something that a lot of people feel strongly about.”


HER Ideas in Motion
Progressive employees introduce girls to computer programming as part of “Take your daughter to IT” Day.

Promoting technology as a career track for girls

On May 7, 2014, 40 middle-school-age girls attended a special “Take Your Daughter to IT” event in our Cleveland offices. The girls—all daughters of Progressive employees—got an introduction to computer programming and learned about the high-tech jobs of today and tomorrow.

Progressive’s Network of Empowered Women (NEW) and HER Ideas in Motion joined forces to create this daylong technology career opportunity for the girls. Progressive’s Information Technology (IT) and Marketing organizations, along with NEW members across business lines, also provided support.

HER Ideas in Motion is a Cleveland-based nonprofit corporation. It focuses on helping girls succeed in technology and media arts through mentors, tech clubs, coding events, and more. It was started in 2011 by Rachel Wilkins-Patel, an IT apps developer at Progressive.

A hands-on introduction

The event was perfect for students interested in sampling the different IT jobs at Progressive.

The girls spent the day with Progressive technology leaders. They learned design principles, created mockups, and coded their own projects. Some of Progressive’s senior business leaders joined the girls at lunch to share their career experiences.

The day wrapped up with a student showcase and volunteer-led activities. These included a tour of Progressive art by women artists, dissection of computer hardware, and a Progressive’s “Flo” room experience—a creative brainstorming space.

Leaders make it happen

No event of this scope comes together without a lot of effort. In this case, 60 volunteers made sure it went off without a hitch.

“’Take your daughter to IT’ represents an exciting step forward in combining efforts to introduce girls to computer science education early and set girls up for the jobs of tomorrow,” says Rachel.


In 2014, Progressive employees presented fun, interactive STEM “Crash Courses” to more than 4,400 students in 19 states.

Creativity fuels the STEM Progress® program

Through our STEM Progress program, we’re encouraging students to develop skills in science, technology, engineering and math (STEM). Since the program’s introduction in 2012, we’ve reached nearly 7,500 elementary and middle school students across the country.

The central idea of STEM Progress is to empower employee volunteers to visit schools and present fun, interactive lessons we call “Crash Courses.” Each course emphasizes a STEM skill in an insurance context. That context helps students see the skill’s real-life application.

A natural for us

With our thousands of analysts, actuaries, developers, programmers and engineers, STEM is a natural for Progressive. Some of those employees are on the STEM Project Team, which develops the courses. Several members of the team are former teachers, including Hannah Kam, team leader and STEM education coordinator.

“We guide the program and ensure that courses are engaging for students, useful for teachers, and meet national education standards,” Hannah says. “This team does it all—from creating engaging course concepts and curriculum to leading teacher and student focus groups and classroom pilots.”

Tapping into employee creativity

Once we complete a course pilot, we introduce it countrywide. Then, we let employees be creative in delivering it.

For example, Linda Nelson, a Customer Preservation Team supervisor, leads a group of employees who present Crash Courses in Colorado Springs. “Initially, we took ‘Progressive Parkway,’ our elementary school course, to the classrooms of our own children. But we believed we could do more,” she says.

They decided to approach other classrooms and schools. Brian Kimberling, a contact center supervisor and parent of a fourth grader, adds, “We networked with other employees, who are parents of school age children, to spread the word. The program really took off from there. Requests from schools started coming in daily, and it wasn’t long before we realized we needed more volunteers.”

So, what began with a handful of volunteers in Colorado has grown to 21 dedicated individuals. During the 2013-2014 school year alone, the team presented Crash Courses to 900 students in nine schools.

“The great results we’ve had so far are based on just two lessons—one for elementary school and another for middle school,” says Hannah. “Two high school offerings and another middle school course are slated for a fall 2015 trial release.”

When it comes to our commitment to STEM education, we’re just getting started.

Progressive Compliance and Ethics

Progressive employees participate in an annual survey designed and administered by The Compliance & Ethics Leadership Council. In 2014, we had a participation rate of 72%. Results are provided on a scale from 1 to 7 with 7 being the highest possible assessment. Any score above 5.5 is considered an acceptable ethical measurement. The graph summarizes employees’ overall perceptions about our ethical culture and how they vary across management levels.

Each type of employee scored within the favorable range and above the average for our industry.

Employee Resource Groups

We had 5,009 employee members of ERGs as of year-end 2014. In 2014, 18.9% of Progressive people participated in eight groups, an increase of 12.6% from 2013.

Flexible Work Arrangements

In 2014, 6,644 employees had flexible work arrangements.*
Here are the type of arrangements and how they break down.

*More than one type of work arrangement applies to some employees (so the total can add up to +100 percent).

STEM Education Efforts

Through our STEM Progress® program, we develop and teach interactive lessons called Crash Courses to encourage students to develop skills in science, technology, engineering and math.
Here's information on our efforts in 2014.

Our Colorado Springs, Colo. office sent seven employees to the Insurance Day at the Capitol.

Forty middle-school aged daughters of Progressive employees based in Ohio were introduced to computer programming and high tech jobs of today and tomorrow at a special day of hands-on activities presented by Progressive’s Network of Empowered Women (NEW) employee resource group, in partnership with HER Ideas in Motion, a Cleveland-based organization dedicated to helping girls achieve in technology and media arts.

Progressive representatives were featured presenters at Cleveland State University’s STEM Teacher Workshop, held in June.

For a second year, we collaborated with Tech Corps, a non-profit organization, to run two after-school Techie Clubs. Twenty-one Information Technology volunteers served on volunteer teams who met weekly to teach approximately 40 students about computer programming, Web development, hardware, software, Internet, social media, and robotics and technology careers.

Progressive’s Compliance and Ethics department introduced a new instructional campaign for employees called Perspectives. They’re creating a series of short-but-memorable online videos that use humor and music to deliver serious compliance messages. Progressive continues to make the list of the World’s Most Ethical Companies, so the training is working!

We highlighted a new educational website and mobile app called Duolingo as part of our Progress is GOOD Challenge, a combined effort between Progressive and the creative solutions website GOOD to showcase innovative people and tools. Duolingo is a revolutionary model that delivers a quality language-learning education at absolutely no cost to students around the world.

Progressive employees in 11 cities across the country participated in a school supply drive to benefit the Kids in Need Foundation (KINF). It was sponsored by two Progressive employee organizations—the Young Professionals Network and the Analyst Professional Group. More than 8,500 supplies were donated to KINF. Donated supplies included crayons, glue sticks, markers, pencils and pens.

Employees at several Ohio claims offices helped with the Greater Ohio chapter of Volunteers of America’s annual donation drive, Operation Backpack. Progressive employees collected 152 filled backpacks, which represented more than eight percent of the 1,830 backpacks gathered across the Greater Ohio region.

Progressive’s African American Network and Personal Lines business group piloted a leadership development program focused on leadership competencies, analytical skills, and cultural awareness. Twelve participants experienced the customized curriculum designed to enhance their existing skills and experiences and give them exposure to business areas, people and ideas they might not have otherwise encountered.

On Sept. 3, Progressive sponsored a Drive Safe Today Day campaign to promote safer driving. The campaign elements educated consumers on new guidelines that instruct people to put their hands on the wheel at the 9 and 3 positions when driving rather than the traditional 10 and 2 positions.